Sally's Beauty Supply for $9.99 USD
Short answer: Nuh-uh.
Longer answer: I have light-to-medium brown hair, so I hadn't expected much of a color turn-out; I realize it's best to have lighter hair, in these sorts of situations. But the ends of my hair can be downright blonde in spots, and even if my hair was slightly auburn-ish brown, I could have made it work. But, to be honest, I didn't see even a hint of color. And I progressively used gobs of the brown goo.
It was a great mousse, though, taking aside the supposed color change.